Netflix Makes a Qwikster Retreat

By Larry Teren

So now Netflix announces another corrective action to how they do business. The idea of spinning off their two operations into, well- two operations, didn’t seem right after all. It would have meant maintaining two websites, two credit card processing systems, two sets of login id’s and passwords, etc. Continue reading “Netflix Makes a Qwikster Retreat”

No Thanks- Just Browsing

There was a time when browsing meant walking past a whole bunch of store fronts in a shopping mall. Or going into a brick and mortar and walking through the various departments and aisles trying to see if anything was interesting and cheap enough to warrant purchase. A sales attendant would approach and more often politely ask, “may I help you?” And you’d more often than not reply, “no thank you- just browsing”. And then the commission-earning sales person would quickly turn away defeated or dejected or maybe even ticked off that you somehow just wasted their precious time.

Browsing, of course, today takes on an entirely different meaning. You don’t have to put on a coat, or rubbers (don’t go there) or scarf or hat in lousy weather. Or give up watching a precious ball game. You sit at your computer and click on the Internet Connection icon and presto- you scan through just about any website in the world. I’ve noticed that there are sites that now detect that you are visiting and within seconds pounce with a pop-up message encouraging you to strike up a conversation with their sales or support staff. I click on the little X at the right top and the pop-up goes away.

Of course, there are times when I don’t just want to browse at a store. I want and expect a salesperson to help me spend money. In these instances, I’ve already mentally made up my mind to buy the item from that place on that day. It is up to the salesperson to be the one to ruin the completion of the sale- not me.
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YouTube Vision

There is a great divide out there and I’m not referring to some geological site in Colorado. I’m referring, instead, to the way we get our entertainment. Its got the ratings people such as A.C. Nielsen concerned. Time out- For the record, I don’t like the Nielsen people because I often have to wait when driving home from a client in nearby Wheeling while the cars exiting the Neilsen parking lot pile onto an already busy Willow Road in North Suburban Chicago. It seems as if they have a “most favored nation” status with the local police who provide cover for them. Traffic stops for up to five minutes until their lot empties out. I say take a screwdriver to them and let their employees wait until traffic dissipates like everyone else has to. Or make them pay for a freaking stop light that is timed to work at certain hours of the day. Okay, time in.
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